Farm Visits Make Provenance Claims More Concrete

Open visits to Veau d’Aveyron et du Ségala farms show that provenance communication becomes more convincing when it explains concrete practices. A recent visit to a farm in Sébrazac presented a suckler-calf system under the Label Rouge scheme, with year-round calving intended to secure regular supply. The farm markets calves between six and eight and a half months of age.