Cuts & Colours: A colouring book brings the butcher’s craft into family conversations

Where does meat come from, what does a butcher do, and why do different cuts look different? Vienna-based M.E.A.T. GmbH has introduced “Cuts & Colours – Ein Fleisch-Malbuch”, a colouring book that explores these questions. Written by meat sommelier Ronny Paulusch, the 52-page book combines illustrations with short explanations and discovery activities. Its story follows the journey from the farm and pasture through the meat business to a shared meal.

The content goes beyond pictures of animals and finished dishes. A short chapter also addresses slaughter in factual, age-appropriate terms without graphic imagery. Resting areas and the handling of animals form part of this stage. Later, a striploin steak helps children distinguish muscle from the external fat edge, while a T-bone introduces the bone. A separate chapter explains the role of the meat sommelier. Individual illustrations thus become a connected account of origin, processing and use.

For butcher shops, the practical opportunity lies in conversations with families. A book taken home creates further occasions to ask about products and craftsmanship. It can accompany a family shopping trip, feature in a business anniversary or serve as a Christmas gift. Our editorial assessment: the format is particularly useful where staff can relate the illustrated stages to their own business and respond to children’s questions.

Businesses can order the standard edition from 25 copies. A branding edition featuring the butcher shop’s own logo on the cover is available from 500 copies. The regular retail price is €8.95 including VAT, with separate terms for larger quantities. Delivery to Germany and Austria is free of charge.

The format also addresses trade associations, barbecue schools, kindergartens, preschool groups and primary schools. In educational settings, adult guidance provides an opportunity to discuss the content and answer questions together. The complete book can already be explored in a flip-through preview at https://cuts-n-colours.com, where orders can also be placed.

Publisher’s note: the book is published by M.E.A.T. GmbH in Vienna, which also publishes Meat Morning Briefing.