Export value grows when a carcass strategy becomes a market-specific specification

The British presence at SIAL Paris shows that red-meat export value is built on more than a favourable quotation. Thirteen exporting businesses joined the AHDB pavilion at the trade fair, according to information published on 20 October. The event brought together producers, distributors, foodservice representatives and importers. Its significance lies in translating quality and provenance into commercial agreements that work in a specific market.