Goat meat reaches the basket through cuts, dishes and cooking confidence

Goat meat gains domestic market access when the cut and eating occasion become visible. Meat & Livestock Australia (MLA), together with retailer Drakes, has launched a campaign in South Australia and Queensland. Timed around Diwali, it combines in-store promotions, catalogue advertising, on-pack labels, digital content and recipes to bring the product closer both to households already familiar with it and to new buyers.