Game meat becomes a year-round category only when cooking confidence follows awareness

A national French television campaign for game meat under the “Gibiers de France” brand began on 8 November. According to the sector organisation SNAFAM, the campaign will run until 24 November on major television channels and will be supported by online video, display advertising and a platform listing recipes, retail outlets and restaurants. Its aim is to attract new consumers, especially younger people, and to detach game from an exclusively festive occasion.