Meat events create value when tasting, origin and chain dialogue are connected

INTERBEV’s participation in the Sommet de l’Élevage, running from 6 to 9 October in Cournon-d’Auvergne, places meat in a trade-fair format that goes beyond breed displays or product promotion. The French interprofessional organisation is announcing a joint space with five regional committees and Normabev, as well as an INN’OVIN area for sheep. The programme includes cattle-breed presentations, professional discussions and tasting activities.