Meat Morning Briefing

Tuesday, 25 August 2026 · Wien

Edition 001 · 05:00 CET

What the meat world needed to know that morning.

When one per cent oxygen is too much: Colour in wet-aged beef

Brown or grey discoloration in vacuum-packed beef during the first weeks of wet ageing is not merely a cosmetic issue. Colour directly affects purchasing decisions, can lead to complaints and write-offs, and reflects chemical processes at the meat surface. A 2025 study by the University of Hohenheim and the German Institute of Food Technologies therefore examined how different oxygen concentrations affect colour stability.

Includes direct original source

Longer aged, less colour-stable: What the muscle loses along the way

Wet ageing improves tenderness, but longer ageing does not affect every quality attribute in the same way. A study published in the Journal of Food Science investigated why wet-aged steaks lose redness more quickly during retail display as ageing time increases.

Includes direct original source

Aroma is not created by time alone: How microorganisms contribute to ageing

Ageing flavour is often described through method and number of days. A 2023 study in Foods shows why that explanation is incomplete. Researchers compared beef rump under different post-mortem ageing processes and linked measurable volatile compounds with the dominant bacterial and fungal communities.

Includes direct original source

Reading colour correctly: An assessment routine instead of instinct

Colour is the first quality attribute customers see. It therefore quickly becomes a proxy for freshness, ageing and enjoyment. Professionally, that shortcut is risky: purple meat may bloom normally after opening, a brown area may result from oxidation, and a persistently red appearance does not automatically prove that a product is flawless.

Independent editorial article

‘Everyone can afford good meat’ – a conversation about conscious enjoyment

In October 2018, Ronny Paulusch spoke with stern.de about how to recognise good meat and whether quality inevitably requires a large household budget. The central argument remains relevant: conscious meat consumption starts not with the largest possible quantity, but with selection, knowledge and appreciation.

Includes direct original source

The meat world needs more than headlines

A new medium does not need a long founding myth. But it should explain why it exists. Meat Morning Briefing was created because every day I see how much knowledge our sector holds – and how rarely that knowledge comes together in a form that people can actually read, understand and use in the morning.

Ronny Paulusch · Founding editorial

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